A Smarter Approach to Product Analytics

A Smarter Approach to Product

Heap offers a smarter way to build digital products. With comprehensive data collection and structured processes, Heap helps Product Managers understand their users, make data-driven decisions, and craft delightful digital experiences.

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Over 6,000 companies build better products with Heap

Learn everything about your product

Understand how every user interacts with your product
Find new correlations, even on data you haven’t actively been tracking
See which features people love, and which ones they don’t

Establish Core KPIs

Create meaningful KPIs for every level of your product
Establish a shared definition of success
Ensure your decisions drive business success

Make smart decisions

Run focused tests that move identifiable metrics
Ask intelligent questions and figure out how to answer them
Locate the “unknown unknowns” that can dramatically improve your product

Iterate and Improve

Test small changes to your product and iterate rapidly
Locate the improvements that move the needle
Keep your product team lean and agile

Measure Everything, All The Time

Measure everything

Heap gives you a complete dataset of every interaction with your product. Every click. Every tap. Every swipe. There’s no code to implement, and no need to decide in advance what to track.

Learn more about Autocapture

Data for Hard Product Decisions

data for decisions

Data is worthless if it doesn’t help you make better decisions. Heap was built to answer the hard questions: What to build? How are people using our features? How to measure impact?

Heap tells you how people use your product. Where users get stuck. What features they love. What features they don’t.

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Improve the Customer Journey (AARRR)

improve AARRR

Heap helps you improve every part of the customer journey: activation, acquisition, retention, revenue, and referral

Quickly get users to your “Aha” moments
Analyze funnels to reduce moments of friction
Improve Conversion Rate Optimization (CRO) across your user base
Segment users by behavior to personalize their experience

The era of track(‘event’) is over

For years, analytics vendors required writing track(‘event’) for each interaction. Heap eliminates this requirement, autocapturing a complete customer dataset and letting you model it any way you need

Learn about Autocapture

Mobile + Web

Heap automatically merges web and mobile visits into a single user identity. No more manually assembling information.

Robust integrations

Import data from tools like Salesforce, Marketo, Mailchimp, and Optimizely. Then combine it with Heap data and easily output—via managed ELT—to Snowflake, BigQuery, or other data warehouses.

Learn about Heap Connect

The Heap Book of Questions

Latest ebook

What’s the best way to improve your product? At Heap, we believe the answer is to ask questions! Be scientific! Ask questions, figure out how to answer them, and repeat. Do this and you’ll learn everything about your product.

In this book we provide a great number of questions, hypotheses, and experiments you can run in your product. We walk through product use cases, behavioral segmentation, conversion, and more. It’s an A-to-Z guide for product teams in all industries.

Download the ebook

Getting started is easy

Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!

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