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"If I was selling 10 units of a product in a month, with the help of FBA, I started selling 100 units of the same product"
- Sanjana Karnani, Verdure Plus

Let Amazon help you grow
with Fulfilment by Amazon (FBA)

Already selling on Amazon?
New to selling on Amazon?
Try Fulfilment by Amazon now and get free shipping to an Amazon warehouse, free storage, free removals and free return processing with the FBA New Selection program.*

What is Fulfilment by Amazon?

Fulfilment by Amazon (FBA) is an Amazon solution that helps you reach more customers with benefits like fast Prime delivery and easier selling across Europe. Increased customer reach generally means more sales.

Simply send us your products, and we take care of storage, delivery to customers, customer service and returns handling.

FBA helps your business grow while doing the heavy lifting for you

FBA helps you grow

1. FBA makes your products more visible to buyers, increasing your sales potential

Earn the Prime Badge

Since FBA products are fulfilled by Amazon, they carry Amazon’s promise of fast delivery and trusted customer service. Amazon hence gives your Prime-eligible FBA products the Prime Badge and makes them among the first that millions of loyal customers see - including on Prime Day, one of Amazon’s biggest shopping events. Increased reach to Prime customers can mean increased sales.

Win the Buy Box

When there is more than one seller for a product, the offer that wins the Buy Box appears first on the product detail page. Buyers are more likely to add that offer to their basket. Since FBA products carry the Amazon promise of delivery and logistics, FBA products have a higher chance of winning the Buy Box.

Earn the Fulfilled by Amazon badge

Amazon grants the Fulfilled by Amazon badge to FBA products. Amazon customers across Europe favor products with this badge due to the promise of superior delivery, customer service and returns. This can give you a big selling advantage over sellers who don’t use FBA.

2. FBA makes it easier to sell across Europe

FBA’s international solutions empower your business to expand across Europe. We help you bring products closer to customers, ensuring faster delivery with less complexity. Choose the FBA international solutions that work best for your business.

European Fulfilment Network (EFN)

EFN allows you to fulfil orders from any Amazon European marketplace, while you ship your goods to Amazon’s fulfilment centres in just one country. Cross-border fulfilment fees apply. Learn more ›

Pan-European FBA

Reach more customers with lower fees by using Pan-European FBA. You send your products to fulfilment centres in the country you choose, and we distribute them for storage across Europe. Your products become Prime eligible and visible to millions of customers, with faster delivery—while you pay only local fulfilment fees* notwithstanding where an order is fulfilled from. Learn more ›

* Oversize items will incur a surcharge in UK, France, Italy and Spain from Apr 1, 2019 onwards, more details here

FBA does the heavy lifting

When you choose FBA, Amazon takes care of storage, delivery to customers, customer service and returns handling. Your orders are filled and shipped even when you’re on vacation. FBA lets you focus on what matters most: growing your business.

Send your goods to us and let us do the rest

You sell it, we deliver it

With FBA, you store your products in our fulfilment centres, and we pick, pack and deliver your orders to the customer. You don’t have to worry about fulfilling each order as it comes in because we do it for you using Amazon’s world-class fulfilment network.

24/7 customer service

Amazon provides trusted, 24/7 customer support for enquiries, returns and refunds in the local languages of Amazon’s five European marketplaces. Improved customer satisfaction can lead to more positive reviews and more sales.

Sell on other channels

With Amazon’s Multi-Channel Fulfilment, you can leverage Amazon’s extensive supply network to fulfil orders which originate from your own, other third party sites, catalogue and even in-store sales

Optional FBA services

Choose from these optional FBA services to help you manage your business more effectively. Learn more ›


When products require a barcode, save time and effort by having Amazon apply the barcodes.

Prep and packaging

Proper preparation and packaging helps protect items and reduce delays. Our prep services include taping, bubble-wrapping and an additional layer for liquids, special products and fragile items.

Giftwrapping service

Amazon’s giftwrapping service is available to your buyers on selected orders.

Get all the FBA benefits in a cost-effective, flexible pricing model

  • FBA is a pay-per-use service.
  • No minimum inventory requirements - send as much or as little inventory as you want.
  • No fixed subscription fee for FBA services.
Fees are even lower when you choose our FBA Small and Light programme for products that are fast-moving, small, light and priced under £9 (including VAT).
Starting on FBA just got easier.
Join FBA now and get FREE transport to our fulfilment centres of your first FBA delivery. Learn more ›

Delivering for Sellers

of sellers who joined FBA to gain access to Prime customers confirmed they achieved their goal
Claim money back on your business expenses as well as import VAT paid at the time goods are imported into the EU.
Tell the tax authorities how much VAT you have collected and start claiming any VAT credit you may have accrued.

A programme tailored to you

"And that’s where we found FBA and it's really sat with us because they are always focused on quality of fulfillment as we are on quality of product. So I can grow the business based on the quality of the product, knowing that FBA is available to grow with me. And it's having that confidence that makes the difference."
Zamir Cajee, CEO
Julius Oliveti, Founder of
“FBA allowed me to sell many more product lines of all shapes and sizes, removing – almost overnight – the constrictions I’d been working to. I could also confidently maintain the high level of customer services that I prided myself on”
Mark Jones, Founder of
Zeto UK
“We saw a huge surge in Sales in October, November and December during this busy period for Amazon. This, together with the cost savings of FBA, enabled me to buy larger quantities of stock, secure better prices from my suppliers and remain competitively priced on Amazon. It’s great to know that I can send stock to Amazon’s warehouse and that Amazon will always get it to my customers on time.”
Maninder Sahota, Founder and CEO
“Amazon’s Marketplace and Fulfilment programme have allowed me to turn a small niche business into an international brand. Amazon customers feel confident in us as a business and as a brand when they see our feedback on Amazon. It was easy to set up and Amazon’s support team is always quick to respond to queries”

New to Selling on Amazon?

Already Selling on Amazon? Start using FBA ›
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